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Psikologi Marketing Buat Jualan Semakin Laris

Tim Editorial Zilingo
Sebagai aktivitas yang menjembatani produk dan konsumen, marketing atau pemasaran bisa dibilang merupakan tahap yang menentukan bagaimana pembeli melihat sebuah merek dagang ataupun produk yang dijual di pasaran. Menurut Eric Samson, kesuksesan seorang pemasar bergantung pada kemampuan mereka untuk memengaruhi perilaku pembeli lewat psikologi konsumen. Ketika pengelompokkan konsumen berdasarkan demografi dirasa masih belum memberikan hasil yang maksimal, mungkin sudah saatnya bagi Anda sebagai pelaku bisnis untuk memanfaatkan psikologi marketing.
Tim Editorial Zilingo
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3 Most Profitable Businesses During Ramadan
"Ramadan arrives everyone’s happy, young and old rejoice. Month of mercy, month of blessing. Month where we’re freed from hellfire".⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ We are now counting down the days until the holy month arrives. As the lyrics of Opick’s song - Ramadan Tiba, illustrated the longing atmosphere of everyone who waits for Ramadan. No wonder, aside from the nickname “a month full of grace and mercy”, Ramadan is also a special time for the economies of several countries in the world to prosper. In countries with a majority of Muslim population, the level of public consumption tends to increase drastically. Not only for Qatar or the United Arab Emirates as countries with high sources of income per capita, but also developing countries such as Indonesia. Several traditions carried out from generation to generation during the month of Ramadan seem to be the main triggers for the pattern of consumerism in society. Eating sahoor, breakfasting, praying with family, and the preparation for Eid Al-Fitr remains as moments that are often awaited during the month of Ramadan. Proven by a survey conducted by the Mobile Marketing Association (MMA) and SurveySensum in Ramadan 2020, noting that despite the Covid-19 pandemic and financial insecurity that hit society, the increase in purchasing power of Islamic goods and clothing increased by 46%. Of course, this is a good business opportunity for business people or seasonal traders who just want to get another source of funds other than the yearly incentive (THR). And then, what are the most profitable businesses to run during the month of Ramadan?
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